So hot on the heels of my "Top 5 Ways for Android to Close the Gap" series, Android is closing the gap. Go figure! xD
UPDATE: Or maybe this whole AdMob report is bogus because their traffic samples skew heavily towards Android and away from iPhone? Dan Frommer explains why.
AdMob is reporting that Google's mobile OS overtook iPhone in terms of Web traffic in the United States for the month of March. According to the mobile ad network's latest monthly metrics report, Android phones accounted for 46% of all mobile traffic in the Unites States last month, while iPhone OS accounted for 39% of the traffic. AdMob uses mobile ad impressions to measure traffic - it's "a proxy for overall traffic," as TechCrunch put it.
Worldwide, iPhone OS still reigns supreme with a 46% grab of mobile Web traffic as measured by platform. Android was up to 25% share in March's global reports.
Another interesting Android tidbit in the March report is that of the 34 Android devices currently on the market, 11 of them accounted for 96% of the platform's Web traffic. Motorola's Droid (Verizon) was responsible for 32% of the Android traffic all on its own. Google's Nexus One "Superphone"? Two percent. No wonder Verizon dropped it like a hot potato now that the HTC Incredible is on its way.
Note that AdMob is the same AdMob that was recently acquired by Google for $750 Million. That deal has yet to be approved by the Feds.