So with the X10 just passing through the FCC, Sony Ericsson decided to release an ad for it. When I watched it the first time I thought, “Oh cool. That's a nice, fun ad.” Then I watched it again and thought, “This doesn't show off anything about the phone, at all.” It shows a few split seconds of the the mini and enough for a trained eye to see that it's an Android powered phone, but leaves everything to question for a basic consumer.
The only part that introduces the highlight of the phone is the ending, where the girl slips it into her change pocket in her pants. I give Sony Ericsson a thumbs up for an attention-grabbing ad. As for showing off their new phone, that was a swing and a miss. What say you?