Months after the announcement was made, the Federal Trade Commission has approved Google's purchase of AdMob, and it appears that Apple's plans worked in their favor. Who would have thought it? Clearly referencing the Cupertino company and their upcoming "iAd" service, the FTC stated that the Google/AdMob deal "is unlikely to harm competition in the emerging market for mobile advertising networks."
The official statement, posted on AdMob's website:
We are extremely pleased with the FTC’s decision today to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry – and we deeply appreciate it.
We are excited to get to what’s next and to start working with Google to develop new products and services for our advertisers, developers, and publishers. We share a commitment to helping our customers navigate and take advantage of the mobile opportunity. Together, Google and AdMob will be able to bring a whole host of new products and capabilities to mobile advertising.
I have to pause to acknowledge the AdMob team. It takes a tremendous group to stay focused and remain productive during a process like this review. The Google deal was announced in November of last year. Rather than sit idle for six months, we’ve launched 15 new products, updated 11 more, and continued building a phenomenal business that is serving an ever growing base of customers. I couldn’t be more grateful for all this group has done
We will now work with Google to close the deal. Once that happens, we will finally get to the fun part – connecting our teams and products to find ways to better serve our customers. Stay tuned.
Good news for Google, and I'll be excited to see what comes out of the combined company in the coming months.