Remember all of those Motorola DROID Xs that shipped out early yesterday? Turns out they weren't associated with the @DroidLanding Twitter account, as the account really is part of a DROID X scavenger hunt. The rules for the hunt have been posted online, and the entire thing sounds like a lot of fun. Basically, the @DroidLanding account will be tweeting the GPS coordinates of 21 DROID Xs over the next seven days, ending on July 15th, and the first person to find a rep within four hours of the tweet will win a DROID X. Here is how the contest will work, straight from the official rules:
3. How to Participate in the Promotion and Claim a Prize: During the Promotion Period, there will be a Scavenger Hunt, where 21 Certificates for a free Droid Phone will be hidden across the country. Clues as to where the 21 Droid Certificates (“Certificates”) will be hidden will be tweeted on a regular basis from @DroidLanding. To view the tweets, visit http://www.twitter.com/droidlanding. Dates and times of Certificate placement will vary, but the final clue of each GPS location for each Certificate will be tweeted at the time it is hidden. Participants will have 4 hours from the time of the posting of the final clue to find the Certificate and once it is found, follow the instructions on the Certificate to claim their prizes, subject to verification.
The official rules also mention the full retail price of a DROID X, which is $569.99. The whole Twitter scavenger hunt is a great marketing idea, especially since it's a radical departure from the usual advertising methods. Considering that the @DroidLanding account already has nearly 14,000 followers, hopefully you're able to check Twitter and quickly mobilize yourself to find a certificate in the next week. For the all of the official rules, visit Verizon's site here. Are any of you planning on trying to pick up a DROID X from this promotion?