When Research In Motion launched the BlackBerry App World over a year ago, we were all excited to see a large selection of BlackBerry apps available in one place. One of big downsides of the App World, however, was the fact that RIM didn't allow paid apps to cost any less than $2.99, eliminating the option to sell cheap, impulse-buy apps at 99 cents. Today RIM corrected that problem and brought many more new features with the release of BlackBerry App World 2.0. The release of App World 2.0 brings the ability for devs to sell apps for 99 cents or $1.99, as well as an updated UI, credit card billing, QR code scanning, the ability to charge app purchases to your wireless bill (only available from select carriers right now), and a new BlackBerry ID system that allows users to transfer their downloaded apps to a new device if they switch. The update is currently being rolled out, and all BlackBerry owners should see notification of the update within the next few hours.
I always thought RIM's limitation of only allowing apps that cost $2.99 and above was kind of strange. I understand that they wanted to keep junk out of their store, but cheap apps are extremely popular, as evidenced by the fact that eight of the top ten apps on Apple's App Store are only 99 cents. With all of the new enhancements that version 2.0 has brought to the App World, I wouldn't be surprised to see both consumer and developer interest skyrocket. Have any of you BlackBerry owners out there already updated to App World 2.0?