If you own a BlackBerry, part of the appeal is RIM's BlackBerry Messenger feature. An exclusive IM service of sorts, it allows BlackBerry users to stay connected in a more real-time manner versus text messaging. It's quite popular among BlackBerry users - according to RIM, 28 million users work with BlackBerry Messenger on a regular basis.
Today at DEVCON 2010, Research In Motion announced BlackBerry Messenger Social Platform, a tool for developers to integrate BlackBerry Messenger with their applications. Through this new tool, there's quite a few possibilities on the horizon; developers can leverage BlackBerry Messenger in their applications to do things like transfer media and invite users to game play. Through RIM's BBM Social Platform, developers can integrate the following:
The BBM Social Platform will be coming to market in the spring of 2011, and additional information can be found at http://devblog.blackberry.com.