WIndows Phone 7 is still quite a mystery to the masses. It is a fresh OS that is being launched into the vicious realm of mobile platforms, but that doesn't stop Microsoft from boasting that their new UI is more efficient than its rivals, Android and iOS. Their claim is that the UI's tile layout boosts the efficiency by requiring 20% less steps to perform simple tasks. Microsoft states in their ads that their phones and UI are "designed to get you in and out and back to life," and "it's time for a phone to save us from our phones."
In an email to Computerworld, Brian Seitz, senior marketing manager for WP7 said, "With one press, you can either speak-to-search or type in your inquiry and the information is at your fingertips." Their claims mention how everything is easily accessible on the front page of the UI. From the tile layout on the start page you can effortlessly view the weather, calendar, and many more info-filled objects straight form the start page, making for less time scrolling and clicking to launch apps. It's one centralized location for all of your need-to-know information. Claims that this is more efficient than Android is a bit of a bold claim. With iOS you don't necessarily have the ability to easily view this information straight from the homescreen, seeing that that particular UI consists solely of application icons. With Android, you have live updating widgets that can provide the same information with about the same amount of work involved, and you even have the dedicated search button with voice input as well.
Windows Phone 7 is allegedly that savior sent to "save us from our phones." Microsoft's new ads pick and prod at other stereotypical smartphone users tripping over people, running into things, and even dropping their phone in the urinal during a restroom visit. WP7 is designed to keep you off of your phone for prolonged amounts of time and to make you more efficient and faster at whatever it is you're doing with your phone. In other words, it's supposed to keep you from running into walls while texting and walking, or even to prevent you from texting and walking altogether. Actually, Microsoft never says they're here to fix that problem, but we know their intent is to at least work on it. A remedy for smartphone addicts is a task that no one company can tackle alone. Who out there thinks Windows Phone 7 is a more efficient OS than its competitors? Also, with Windows Phone 7 launching within a week's time, who plans on picking a WP7 device up?