Need any more evidence that Android is all the rage? The folks at Millennial Media are happy to oblige with their December Mobile Mix report. While Apple remained the top manufacturer on their ad network, Android surpassed iOS for the first time in terms of ad impressions. Android managed to nab 46 percent of all impressions in the month of December, while iOS finished out 2010 with 32 percent. Meanwhile, RIM accounted for 16 percent of all impressions. Android also pulled ahead of iOS in terms of ad revenue from apps with 55 percent compared to the 39 percent from iOS. In the eternal struggle between smartphones and feature phones, smartphones managed to grow 2 percent from November, accounting for 60 percent of all ad impressions. Feature phones lagged behind with 30 percent.
Like so many other reports before it, Millennial's December Mobile Mix shows just how far Android has come since the G1 launched way back in October of 2008. Now that the Verizon iPhone is officially official, it should be interesting to see how these reports change or don't change come February. I've got a feeling that iOS is going to snatch some market share/ad impressions away from Android, but the shift won't be as dramatic as some think. After all, the VeriPhone is still an iPhone 4, which has been available for months, and I doubt that there'll be a ton of AT&T iPhoners that are willing to fork over an ETF to pick up Verizon's model instead. What effect do you think Verizon's iPhone will have on Android?
Via Millennial Media