Making phone calls may not be the highest priority for some who own their phones, but it’s obviously still an integral part of the device. And carriers are more than happy to make us pay for that feature, whether we’re able to use all those minutes allotted to us on a monthly basis or not. T-Mobile obviously wants those who run on certain plans to be able to call anyone as much as they want, as the carrier is getting ready to kick off unlimited WiFi calling. But, is unlimited WiFi calling something people actually want?
WiFi calling isn’t a new feature, not even for some customers on T-Mobile’s magenta network. But, until Wednesday, those who use WiFi calling are still dipping into their overall pool of minutes. And while Android devices are new to the show as well, it’s not surprising to see that many people think that this is an Android feature for T-Mobile subscribers. In any event, T-Mo is about ready to pull the switch on unlimited calling, as long as you’re safely on a WiFi network.
T-Mobile, like every other major carrier, offers a plan that has unlimited features like text, voice calling, and Internet access. And for those who use their phone a lot, that means they’re probably already on that plan. However, obviously not everyone is willing to pay that amount of money to make sure that they can talk to whoever they want for how long they want. Subscribers on the Even More, Even More Plus and 4G Do More plans will now be able to talk on the phone whenever they want, with no need to pay any extra dollars per month.
But is this a feature that will bring more customers to these particular plans? Or, is this a feature that’s going to speak primarily to those who are already on those plans, and T-Mobile is basically just giving those with the right device a free feature? I don’t think WiFi calling, even on an unlimited basis, is that big of a game changer, to be honest. It’s a neat thing to be able to do, just in case the cell service in your area isn’t all that great, or you find yourself in an area that’s got no service at all, but I don’t see it being something that new customers (on a broad perspective) actively seek out.
On the flip-side, I think WiFi calling as a great “added feature,” especially with that word “free” being thrown in there, is great. The fact that T-Mobile is willing to provide this feature at no extra charge is also huge in of itself. Will it bring in more customers? It’s certainly possible. And if you know someone who’s already using WiFi calling, then perhaps they’ve already told you how it works, and the temptation of unlimited calling is too great to ignore.
In the end though, the question of whether or not WiFi calling is something that the general consumer wants is still up in the air. Do customers want another way to make phone calls? And, is it a feature that other carriers like Verizon or AT&T, will eventually include in their own plans, but start charging for? If so, how much would you be willing to pay for the ability to make phone calls over a WiFi connection? Or will AT&T simply adopt WiFi calling into their plans if the purchase of T-Mobile goes through? Let me know in the comments below what you think.