The spring CTIA has been somewhat quiet this year, but one event that many have been looking forward to is Verizon's "special announcement" on May 22. Just in case you aren't aware, that's today, and Verizon has finally revealed exactly what its big gathering is for. The carrier just announced that it's partnering with Jennifer Lopez on Viva Móvil, a new premium retailer that will focus on serving the Latino community. Verizon will serve as the wireless provider for Viva Móvil, but the carrier doesn't actually own a stake in the company. Also included in the partnership will be wireless distributor Brightstar and Moorehead Communications, another Verizon premium retailer.
Viva Móvil will open its first store at an unnamed "busy intersection" in New York City on June 15, with plans to open up additional stores in markets like Los Angeles and Miami later this year. The stores will sell Verizon products and services, will employ bilingual staff and will also have special play areas for kids. As the Chief Creative Officer, Jennifer Lopez says that she played a part in designing the stores as well as the accessories that will be sold there.
While there won't be any special Verizon products or service plans offered by Viva Móvil, the fact that the company and its stores are Latino-focused could help drive Latino consumers to its retail spaces. It will be interesting to see exactly what these stores look like and if they're successful their mission to appeal to Latino customers. If you'd like to learn more about Viva Móvil, you can find Verizon's announcement of today's news as well as Viva Móvil's website at the links below.