Apparently Google is feeling pretty acquisition-y lately.
Less than a week after it was revealed that Google had snapped up Word Lens app maker Quest Visual to beef up Google Translate, El Goog has bought up a company named Divide. Formerly known as Enterproid, this firm is focused on helping users to keep their business and personal information separate on a single device.
There’s no word yet on how much Google dropped for Divide. However, it’s said that the company will join Google’s Android group.
While the enterprise may not get quite as much attention as consumer products do, it’s still an important business for any company that wants to succeed in mobile. After all, smartphones and tablets are becoming increasingly powerful and versatile, allowing people to conduct business anywhere and at any time.
Software that allows users to carry one device with both their business and personal information will likely become increasingly important. This allows businesspeople to carry a single device, possibly one of their own choosing. Most businesses would prefer their information to be kept private, though, and I’m sure that most employees would like to keep their personal and professional lives as separate as possible. That’s exactly where companies like Divide come in handy.
How many of you use a smartphone for work? If you do, do you have a separate device for your personal life or does your one phone juggle all of your info?