So we’ve known that Sprint’s had their eye on T-Mobile for some time now, with talks of a merger emerging just last year. After AT&T’s failed attempt at acquiring the company back in 2011, runner-up Sprint decided to try their hand at wooing the rising company only recently, and it seems as though we might have reached a breaking point. Several news sources point out that an agreement has been made between the two for Sprint to purchase T-Mobile for $32 billion.
At this point, it seems like it would be a matter of time. The acquisition makes a little sense given that both Sprint and T-Mobile have significantly less subscribers than AT&T and Verizon separately; however, if you mash the two together then you have a somewhat closer match. Still, with the strides that T-Mobile has been making recently with their “Uncarrier” initiative, it’s hard to justify why they would want to give up all of these strides they’ve made in the name of the Now Network, which hasn’t done anything too extraordinary in the past year (although Sprint Spark is still on the rollout, so that’s good). However, if unlimited data under a cheap price is your thing, then Sprint is probably the one you want to look towards.
I don’t know what I’m expecting to see here. I could see this rolling one of two ways: either they really do “merge” into one big company, or they keep operating under Sprint and T-Mobile and somehow make profits off of one another. I feel like the latter might be a better scenario, because as a pretty average consumer myself I would say that overall, praises for Sprint are far and few in between. They’re not unseen, but compared to what people have to say about them compared to what people say about T-Mobile (which isn’t to say that everybody loves T-Mobile - I’ve seen a few complaints about them as well) the results generally seem tilted in T-Mobile’s favor. In the very least, the people seem particularly favorable to John Legere, T-Mobile’s very outspoken CEO.
Honestly, I think that might be where the tipping point will be for a lot of people. People see Legere in the limelight, telling us exactly how he feels in a language that most of us understand. He’s a relatable guy, and while I’ve never personally met Dan Hesse or heard anything bad about him, I don’t feel like I can relate to him as much. People like having somebody they can relate to, and Legere has done a good job of doing so. As long as he stays on board and allowed to do what he’s been doing, I think that the SprinT-Mobile deal really can’t go that sour.... can it?
Both providers are known for their cheap plans. Sprint is good for unlimited data. T-Mobile is known for a lot of good things. However, neither of these companies are exceptionally well-known for their service range. As somebody who sometimes uses Sprint, and sometimes uses Verizon, I can say that at least in my area (and the areas in which I’ve travelled) I almost always have better coverage with Verizon. Still, Verizon is also a bit pricier than Sprint. And, seeing as I haven’t used T-Mobile around here in quite a while, I’m not exactly in a position to state my thoughts on them either.
I think the supposed merger will be interesting. Perhaps T-Mobile’s bold moves combined with Sprint’s promise to deliver unlimited data will start to make AT&T and Verizon sweat a little bit. Apart, it would take a lot longer. Either way, it seems like it won’t be long before we find out exactly what this merger will do for either company.
Readers, what are your thoughts on the alleged merger? Do you think they should merge, or do you hope that it doesn’t pan out? Let us know your thoughts in the comments below!