A little more than two months after Apple announced its intent to buy Beats Electronics for $3 billion, the Cupertino firm has posted a message on its website that officially welcomes the headphone and speaker company to Apple.
Apple has posted a “Welcome to the family.” page on its website that welcomes Beats Electronics and Beats Music to Apple’s team. The page goes on to explain why Apple has acquired Beats, explaining that music is important to both firms and that they’re working to “elevate” the music listening experience.
Meanwhile, Beats has updated its own website with a statement on the move. The company explains that Apple’s products have had a major impact on the world of music and that Apple and Beats will “reimagine sound once again.” Beats also notes that all of its online sales will now be routed through Apple’s own online shop.
While Apple’s acquisition of Beats was announced at the tail end of May, the deal still needs to be approved by various regulatory bodies before it can be completed. Neither Apple nor Beats have put out an official statement to confirm that the transaction is now done, but these messages on the Apple and Beats website certainly seem to suggest that that may be the case. Stay tuned and I’ll update you if you if either firm issues a confirmation.
What fruit do you think the Apple and Beats relationship will bear? Will Beats Music get integrated into iOS? Leave your speculation in the comments section below!
UPDATE: Apple has confirmed to Re/code that its acquisition of Beats Electronics is now complete.