Like all the wireless carriers all over the world, T-Mobile would like you to leave the carrier you're with right now (unless that's T-Mobile, obviously), and switch over to their network. It doesn't really matter how long you might have been with "that other network," or even if you're generally happy with them. They want you to switch, and then hopefully you'll be just as happy, maybe even happier, with your new wireless home.
If we were looking at it in terms of effort, then there's no denying that out of all the major wireless carriers, even including Sprint's recent changes, T-Mobile wants your business more than any of the others. Again, hat's just basing it off effort. Sure, Sprint, Verizon and AT&T have made changes to their plans, dropped prices in some areas, offered new ways to get your phones into your hands, and whatever else, but let's face it: T-Mobile essentially made them do it.
Would Verizon or AT&T have offered monthly installment plans for their devices, in lieu of their standard two-year contracts, if T-Mobile hadn't introduced it here in the States in such a big way? Probably. Some day. But T-Mobile's basically put everyone on high alert for the "next big thing in mobile (networks)," and now they can't help but be reactive at this point.
And as long as it continues to benefit customers, that's fine.
A friend of mine told me that he thinks T-Mobile's efforts to try and win over new subscribers is borderline drastic, if not completely desperate. The smallest carrier has the maneuverability that it wants, so it's doing just about anything it can to do what the other carriers aren't. I'm not sure I'd call that desperate, but it certainly is drastic. And that's a good thing. We have needed major change in the wireless industry here in the United States for a long time, so it's good that someone was able to start it.
But, T-Mobile isn't done being the "Uncarrier," not by a long shot. They've got more plans to announce new initiatives, and I get the feeling that they've got plenty more to come. But, my question to you is a pretty simple one: Are any of these movements convincing you to switch? Versus why you haven't switched, which I've already covered.
These changes aren't perfect by any means, but they're something. T-Mobile is getting better, one step (or initiative) at a time, but is any of it doing any good? They recently announced a large number of new subscribers to the Magenta Network not too long ago, so obviously they're growing, but I'm just curious that if you did make the switch, which Uncarrier Initiative was the one that won you over?