While the beginning of any year usually has some phones to be excited about, especially if you get a few months in, it’s not until the end of the year that things get really exciting. Right around now, actually. While September is seen as the “end of summer,” it’s more about the “arrival of the mobile tsunami.” We are all about to get inundated with devices, from just about every manufacturer in some capacity or another, and for the next several weeks it’s going to stay like that.
This first couple of weeks is really heavy, for instance. Not only do we have IFA going on, but we’ve also got separate events from Motorola, Samsung, and Apple. Each of these events is big enough on their own, but to throw in a convention at the same time just seems almost unfair. Even for the consumer. With so many options out there, how are we supposed to not suffer from buyer’s remorse at some point?
Getting through the initial two weeks in September will be good for everyone, because then we can start to slow down as we wait for all of the devices that got announced, shown off and talked about to actually become available. Most of the devices will get showcased in September, but won’t see the light of day until October, or even November.
Motorola and Apple are the exceptions here, with the latter more of a lock-in (at least for one of the iPhone 6 models, anyway).
There is a lot to get excited about, especially if you’re not necessarily just waiting for one device over any other. If you’re just looking to upgrade before 2015, the next few weeks are going to offer so many devices you’ll be a happy camper in your available options.
And then there’s BlackBerry.
The company has just announced their own media event for September 24, and the first thing I thought was, “Come on now!” I know that BlackBerry has to try and carve out some time for themselves at this point, because they’ve got a new device, the Passport, that they want people to see. Ultimately, though, it boils down to the fact that they want to be able to launch this device with more than just leaked photos, official photos, and then a press release. I don’t think the Passport is going to be the device that revives the company, but every little bit helps, and BlackBerry doesn’t want to just launch a device with no fanfare.
And yet, there’s the real possibility that that’s going to happen anyway. Despite the fact that BlackBerry is hosting this “See the Bigger Picture” event in three locations across the globe simultaneously, the fact that the Moto X (and Moto Maker) could launch at the end of September, and that the iPhone 6 will probably launch at the end of September, means that we’ll be talking about those things, even as the BlackBerry Passport pops up as a momentary blip.
Then again, the Passport could be the device that does save BlackBerry, and maybe a whole bunch of people are going to ignore the efforts from Samsung, Motorola, Apple, and whoever else to pick it up. Crazier things have happened, right?