Today is the first day of October, and it was supposed to be the day that Verizon began applying its “Network Optimization” policy to unlimited 4G LTE customers. However, Verizon has decided at the last minute to cancel that plan.
In a statement sent to GigaOM, Verizon says that it has “greatly valued” the conversation over its network optimization efforts and has decided not to apply the policy to unlimited 4G LTE users. The carrier’s full statement is as follows:
“Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We’ve greatly valued the ongoing dialogue over the past several months concerning network optimization and we’ve decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.”
While the number of Verizon customer still clutching an unlimited data plan is likely dwindling by the day, this is still an interesting move by Verizon. Considering how the number of unlimited data customers it’s got is probably getting pretty small at this point, though, it’s a move that can earn it some goodwill from consumers while not having a huge impact on its network. Regardless, it’s nice to see Verizon backtrack on its unlimited 4G LTE network optimization effort.