A rumor that surfaced earlier this year claimed that Microsoft may stop using the “Nokia” brand on its smartphones following its acquisition of Nokia’s Devices and Services division, and now it looks like that will indeed happen.
According to The Verge, Nokia’s French arm will be the first to begin going by the name “Microsoft Lumia” for its social media accounts. Microsoft has confirmed that other countries will follow France in changing their names.
Microsoft has used the simple “Windows” brand for its Windows Phone products in some recent advertising, and this move away from the Nokia brand sounds like another effort from Microsoft to focus more on having the “Microsoft Windows” brand extend across a wider range of gear. Plus, Microsoft only bought Nokia’s hardware division, so there’s still a separate Nokia company out there doing things like hawking its Here mapping software
It’s not clear how Microsoft will brand future Lumia Windows Phones, which traditionally feature the Nokia name, but it could use the Microsoft name since it likely has a wider recognition with the general public than the Nokia name.
Via The Verge