Late in September, a rumor claimed that Apple was considering “discontinuing” Beats Music. That report was quickly denied by Apple and another report, both of which said that the Beats Music brand might go away but that Apple planned to stay in the streaming music battle. Today more details on those plans have surfaced.
According to the Wall Street Journal, Apple is currently in the process of “rebuilding” Beats Music. The service will reportedly be relaunched in 2015 as part of iTunes, Apple’s app for selling music, video, apps and more.
Music sales aren’t as hot as they used to be, with iTunes music sales apparently dropping 13 to 14 percent during 2014, and it doesn’t seem like iTunes Radio is really taking off. Building Beats Music directly into iTunes and possibly bundling the app into new iOS hardware could help get Apple’s streaming service in front of even more faces and wallets.
How do you consume music? Do you buy singles and albums digitally, subscribe to a streaming service or listen with some other method?