At some point in 2015, Samsung is going to launch another Galaxy S smartphone. Some might bet it will be called the Galaxy S6 (or S 6), and some might be hoping it bears a different title. Why? Because a different title would suggest that the manufacturer is starting over, so to speak, and that the next Galaxy S smartphone will break ranks from what’s come before.
I honestly don’t care what the phone is called — mostly because cell phone names are borderline ridiculous these days anyway — but I definitely would like to see Samsung do something different this time around. We’ve been settled into a few years now where Samsung has felt complacent with iteration, rather than revolution.
And let’s be clear here, it’s the nature of the beast. The consequence of a yearly refresh cycle that has essentially taken over the mobile industry. This isn’t something that Samsung perpetuates on its own, not by a long shot. Motorola, LG, HTC . . . the list goes on. Of course, it’s not so bad these days because the carriers have adapted (thanks, T-Mobile!) to people wanting new phones more than once every two years, but now there’s a new problem:
Not every new flagship is worth buying.
Apple is part of the problem, too, but they’ve been working around the obvious missteps of a yearly refresh right out of the gate. Now, every year we know that there’s going to be an “S” (or “s”) variant, and that one’s going to be just a minor update compared to the model immediately before it. As a result, there are people who wait to upgrade every year, but they do it with the S variant, rather than the first model. It’s an obvious move, and I think that works in Apple’s favor.
The manufacturers that work with Android, on the other hand, have this sort of built- in expectation that every device they launch needs to be the best possible handset, and a complete upgrade in every single way versus the model that came before it. So, that’s why some people seem to be so disappointed with the last few Galaxy S handsets, why some people skipped the HTC One (M8), and so on.
Which is why I’m wondering if Samsung starting “from scratch” with the Galaxy S6 really is a good thing for the company. It’s about time, right? We already know the company is going to shove a bunch of high-end specifications into the handset, with a sharp (and giant) display, a megapixel-packed camera, and a processor that offers plenty of speed. But, what’s it going to look like? Will it be all metal? Or is it going to be more plastic?
The question I have, though, is if that even matters to you. Has Samsung created one too many devices in a row that doesn’t fit what you’ve been expecting so you’ve jumped ship? Or have you just clung to the Galaxy S lineup despite all of that, and can’t wait to get your hands on the newest model next year? Let me know.