According to a report from The Financial Times, Apple will make the Beats Music app a permanent part of iOS in 2015, possibly as early as March. The report also mentions that Beats Music will probably be “rebranded under the iTunes label,” which lines up with previous rumors.
It’s estimated that Beats Music only has around 110,000 paid subscribers right now. If Apple were to bundle Beats Music into every iPhone sold, the company could greatly boost awareness of the service and possibly convince more people to go premium since the app is already built into the OS, meaning that they wouldn’t need to install another app themselves. Exactly how great of a boost Beats Music would get from this move remains to be seen, but it’s certainly worth a shot if Apple really wants to take the fight to Spotify.
Have you used Beats Music? If so, what do you think of the service?