So, Windows Phone. It’s out there. It hasn’t necessarily made the newswires due to a smattering of high-end, worthwhile handsets, but it’s still out there. In fact, what’s coming down the line seems to be getting the most attention — or what might be coming down the line, anyway. Most recently it was the McLaren, a Lumia-looking handset with a big camera on the back. Sure, it looks like a metal-clad Lumia 1020, but that’s not really a bad thing. Honestly, the rumored feature set for the McLaren, which could see the light of day in the early part of 2015, does make it sound like a pretty nice handset. A five-inch display, probably a quick processor under the hood, 2GB of RAM and 32GB of built-in storage. And let’s not forget about the camera, right? A 20MP shooter! Impressive (as long as it takes decent photos). As someone who has been waiting to get their hands on a really strong, noteworthy Windows Phone, the McLaren lights up all the right signals. I’m not necessarily all that sold on the camera hump on the back, but I got used to it for the most part with the Lumia 1020 so I imagine I can do it again if it comes down to it. And the hardware specifications certainly aren’t lacking. Yet, it’s the revelation that Windows Phone 10 could boast new, more feature-laden Live Tiles that has me the most interested. I can’t help but wonder if it’s all for naught, though. Let’s face it, even with these new Live Tiles, which can make gathering information even more brief than it already is, it’s still just a minor change. I don’t see a future, at least not any time soon, in which Microsoft abandons the Live Tiles on their home screens. So is a change like this, new Live Tiles, enough to give Windows Phone a boost into the public’s awareness? I’d venture to say no. There’s no doubt that mobile platforms have to keep evolving, keep providing new things, usually every year, to keep people interested, and Microsoft may be a bit behind on that for the most part, but that’s honestly not a big issue anymore. After all, Windows Phone hasn’t really held a chunk of the mobile OS market to lose anything. It’s still trying to gain on the competition. Microsoft needs a Hail Mary play at this point. New Live Tiles are great, but that’s only a real benefit, or bonus maybe, to those who are already using Windows Phone. It’s not going to get people to switch (not a lot of people, anyway). A high-end phone can do the trick, but I just don’t see a phone with a huge camera hump on the back heralding that rise in the ranks. So what do you think Microsoft needs to do to bolster Windows Phone against the competition? Let me know.