We knew it was coming, and today the Kodak-branded Android smartphone was made officially official.
The Kodak IM5 is the new smartphone built by Bullitt Group and labeled with iconic photography brand Kodak. Since it’s got the Kodak name on it, it should come as no surprise that the Kodak IM5 has a heavy focus on photography. It’s got a 13-megapixel rear camera with “unique image management software” that’ll let you easily and quickly edit your photos, share them on social media, or print them with a custom app on compatible printers.
“This is a phone for consumers who appreciate the value and heritage of the Kodak brand,” said Oliver Schulte, CEO of Bullitt Mobile. “It looks great, is easy to use, and offers real value for money.”
Along with photography, the Kodak IM5 is focused on being easy to use. That includes a special app store called “Apps” that’ll offer users easy access to a curated selection of apps that are catered to their interests. It’s worth noting that the Kodak IM5 also has full Google Play store access.
In terms of raw specs, the Kodak IM5 falls into the upper end of the mid-range. It’s got a 5-inch 1920x1080 display, 1.7GHz octa-core processor, 13-megapixel rear auto-focus camera, 5-megapixel front-facing camera, 8GB of storage, a microSD card slot, and 1GB of RAM. It’s powered by Android 4.4, but Bullitt Group and Kodak promise that the IM5 will be updated to Android 5.0 at a future date.
The Kodak IM5 will launch in Europe at the end of Q1 2015, with a global rollout to follow. Overall the IM5 sounds like a respectable Android device that’s not crazy low-end, but also not bleeding edge. It’s clear that Kodak and Bullitt Group are targeting a specific group of consumers with the IM5, touting the device’s ease of use and relying on the Kodak brand, which I’m some younger people may even know of.
Now that we’ve got the full rundown on the Kodak IM5, what do you think of it?