The Super Bowl is going down this Sunday, and T-Mobile is planning an all-out ad assault for the big game.
T-Mobile has revealed that it’s got three different advertisements planned for the Super Bowl. Two of them focus on Data Stash; one stars Kim Kardashian West taking selfies in all kinds of different situations, while the other has Rob Riggle and a data-hungry vulture. The third ad, which won’t be shown until the third quarter of the game on Sunday, has Chelsea Handler and Sarah Silverman touting T-Mo’s Wi-Fi calling.
One thing that’s notable about the Rob Riggle ad is that it’ll debut exclusively on NBC’s livestream of the Super Bowl. You don’t have to wait for the Super Bowl to check the ad out, though, because it’s on T-Mobile’s YouTube channel right now.
Finally, T-Mobile has struck an endorsement deal with Seattle Seahawks cornerback Richard Sherman. The deal will see Sherman plastered on T-Mobile Data Stash buses that’ll be used to transport fans around key locations related to the Super Bowl. The deal between Sherman and T-Mobile won’t end on Sunday, though, as it’ll see the cornerback appearing in print, digital, and out of home advertising through the next NFL season.
T-Mobile is going big with its advertising this weekend, planning on multiple ads and partnering with a number of celebrities that’ll appeal to different demographics. What do you think of T-Mobile’s new ads?