We’ve already had plenty of discussions this year about our most anticipated releases, such as the HTC M9 and the Galaxy S6, both of which are supposed to make their initial debuts on March 1st - just before MWC 2015 starts in Barcelona. As I have mentioned in recent articles, these two flagship devices often tend to go head-to-head in comparison discussions since they have been released one right after the other each year.
But they’re not the only flagships worth talking about around this time of year. Another flagship, the LG G line of smartphones, also typically makes it debut in the first half of the year. Over the past couple of years, however, LG has chosen to release their flagship in exclusive launches, and also during an isolated time of the year where not many other “highly anticipated” smartphones are announced - somewhere around the end of May. According to recent news, it would seem that LG has plans to continue this type of release for the LG G4 as well, albeit rumored to come slightly earlier this year, perhaps in late April.
I think LG should make their G4 debut even earlier, though. I feel like LG is in some sort of limbo that it shouldn’t be in right now, at least here in the Western Hemisphere. As somebody who used to be vehemently against LG Androids after a couple of bad experiences, I feel like the manufacturer has come a long way since those days and isn’t getting the amount of attention that they actually deserve now, and I believe a lot of that has to do with limited exposure.
With Samsung’s Galaxy S6 and HTC’s One M9 (or ‘Hima’) making debuts alongside MWC 2015, these two flagships will be soaking in the excitement of all of the new tech being introduced at this time. Also, along with being two of the first major flagships to reportedly be released this year, people will surely flock to these two next-gen devices as soon as they can. This leaves LG to soak up the rest of the people who will end up walking away unimpressed with either device, and that’s assuming that the people would be impressed with what LG has to offer.
Despite the fact that LG claims to be waiting in order to perfect their next generation device, I still feel like that LG could and would have more success if they were to release their flagship alongside the S6 and the M9. The G2 was a great device, the G3 was a great device, and I have the sneaking suspicion that the G4 will, once again, be right on par with these other two flagships as well, especially according to rumors. While I realize that the G series is now a solid name when it comes to Android flagships, I don’t think that it’s solid enough to garner the sales that it could potentially make if LG were to make a release closer to the HTC One and the Galaxy S6.
Of course, I’m no marketing expert and my suggestion could be way off course, but I do know that people tend to get caught up in all of the excitement and newness of these tech showcases. Some people will run and get the One M9 and the Galaxy S6 as soon as its released, show it off to friends, talk about how great they are, and these people will then have the Galaxy S6 or the HTC One name in mind when they go search for their next upgrade. Talk of the G4 will, much like its release, be more isolated. The release comes too late after the initial wave of next gen releases, and too soon before the next. It stands alone, and since LG hasn’t had the same luck when it comes to brand recognition as Samsung has when it came to the success of the Galaxy S III, or HTC’s One M7, I think that something else needs to be done in order to shine more light on LG. At this point, I think the way to attain that is to start releasing the G series either alongside or very close to the other two flagships.
But this is just the opinion of one person, so now we’d like to hear from you guys. What are your thoughts when it comes to LG’s release of the G4? Do you think that LG should continue to have exclusive releases during the second quarter of the year, or do you think that LG should start releasing the G series alongside other waves of flagship releases? Let us know your thoughts in the comments below!