Last month the rumor mill claimed that Apple is going to launch a new music streaming service using the tech behind Beats Music. Now new reports claim to have information on when that new streaming service will make its debut.
Both 9to5Mac and TechCrunch claim to have been told by sources that Apple will unveil its new music streaming service in early June with a monthly price as high as $7.99. It’s expected that Apple’s annual Worldwide Developer Conference will run from June 8-12, and so it’s likely that the announcement will be made there. Apple allegedly wanted to launch its new service earlier in 2015, but that wasn’t possible due to the exit of Beats execs as well as Apple developers working on an Android app for the service.
Apple’s new music streaming service will reportedly take some of the DNA of Beats Music, like its recommendations and curated playlists, and build it into some new software that likely won’t be Beats-branded.
Beats Music originally launched in early 2014 and is focused on curation. The service has playlists created by humans at Pitchfork, Rolling Stone, and more, and there’s a feature called Right Now that lets you fill in a “Sentence” with information about where you are, what you’re doing, who you’re with, and what kind of music that you want to hear. Those features should help to form a solid foundation for Apple’s new streaming service, and it’ll be interesting to see what Apple can build on top of it in terms of features and design.