If you’re in the market for a new Android phone in Europe, you should know that the price of the OnePlus One is about to go up.
OnePlus announced today that on March 25, it’s going to raise the price of the OnePlus One to €299 for the 16GB Silk White model and €349 for the 64GB Sandstone Black model. Pricing is currently set at €269/€299, and you’ll have until March 25 to take advantage of those prices.
As for what’s causing the change, OnePlus points to the instability of the euro. The company says that its margins on the OnePlus One were razor-thin in the past so that it could “give the most value back to [its] fans.” However, the current value of the euro has led OnePlus to sell its phone at a loss. The company notes that the prices of its accessories won’t change.
No one gets excited about a price increase, but since OnePlus is a startup and this is its first smartphone, it’s not surprising that the company doesn’t want to continue to sell its flagship device at a loss. Since OnePlus gave us a this heads-up, though, you folks in Europe still have a few days to buy a One at its original price, so there’s that.