UPDATE: When Sprint originally announced its All In plan, it said that streaming video speeds would be capped at 600kbps at all times. As you might imagine, this caused a bit of an uproar.
Less than 24 hours later, Sprint has changed the policy, saying that it’s removing the 600kbps limitation on streaming video.
After posting an #AllIn teaser yesterday, Sprint has revealed what its new campaign is all about: a new plan and David Beckham.
Sprint All In is the carrier’s new smartphone plan that bundles the cost of your plan and your phone payment into a single price. For a base smartphone model like the 16GB iPhone 6 or 32GB Samsung Galaxy S6, your monthly price will be $80 per month, which includes unlimited talk, text, and data.
The $80 price of Sprint All In breaks down to $60 for the plan and $20 for the phone. Some smartphone models will cost a bit more than $20 per month, though. For example, the 64GB and 128GB versions of the iPhone 6 are $25 and $30 per month for the phone, as are the 64GB and 128GB Galaxy S6 phones. Whichever phone you choose, though, you’ll be making 24 payments for it.
To help launch All In, Sprint is teaming up with soccer star David Beckham. The new ad for All In shows Beckham traveling to T-Mobile, AT&T, and Verizon stores and getting frustrated at their plan offerings and prices before settling with Sprint and its All In plan.
Many wireless plans that are available today tout how they’ve got unlimited this and that along with a certain amount of data, all for one low price. That price often excludes the cost of your phone, though, and most US consumers are still buying their handsets through a carrier on some sort of payment program, which means that they’re paying more than those plan prices that are being advertised. Sprint’s All In plan aims to clear that situation up by bundling the costs of the plan and the phone into one rate.
It’s also worth noting that Sprint’s All In plan does include unlimited data, which used to be ubiquitous but is now a rarity.