At this point, it’s a pretty safe bet that in September, Apple is going to announce a new iPhone. It’s probably going to be called the iPhone 6s, and there will surely be the iPhone 6s Plus thrown in there for good measure. Another safe bet is that Apple will launch the iPhone 6s and iPhone 6s Plus at the end of September, following right along with their yearly routine.
So, as it has been for quite some time, September is essentially the “Month of Apple.” Sure, there are other things that happen in the month, and even some other phone announcements, but Apple just has that presence to dominate an entire month. Even for what’s (also routinely) a moderate refresh of the previous year’s handset.
Interestingly enough, Samsung, the company that’s been leading the Android charge for quite some time now, may be changing things up this year.
Not too long ago a report surfaced that suggested Samsung will break its own routine, and actually not only announce the new Galaxy Note 5 on August 12, but also announce the Galaxy S6 edge Plus, too on the same date. And then, just to really change things up, they’ll launch both devices at the tail-end of the month.
It’s a change, but it’s a welcomed one, I think. I just don’t know if it will matter.
Samsung’s decision to skip ahead a bit and do all of their unveiling and launching in August is obviously meant to avoid the Apple Month, which makes sense at face value. When everyone is talking about Apple for an entire month, and, effectively, the next month or so by default, as more people actually get their hands on the product the company launched, it’s reasonable to want to launch your own product not at the same time.
Will it matter, though? The leaks and Rumor Mill are going to go into haywire mode here soon, both for Samsung and Apple, but most people that have an iPhone by now know that Apple’s going to launch another one in September. If Samsung’s last-ditch effort at this point to try and drum up more sales is to just launch a new flagship not in the same month as Apple, I can’t help but wonder if it will have any real impact at all.
Of course, there are people who will not be aware of what’s actually coming out and when it comes out, so when they go into a store in August and see a Galaxy Note 5 (or Galaxy S6 edge Plus), they might just opt for that. Then again, if someone has an iPhone 6 or 6 Plus and plans on upgrading in August, I’d assume a wireless carrier retail associate would let them know a new one is coming in September.
In any event, I’m curious to see what you think. Will Samsung see a big difference by launching their next flagship a month before Apple’s? Let me know!