It’s probably not a controversial statement to say that HTC has been having a bit of a rough go lately, and while the company did post some profits at the end of 2014, it reported a loss in its most recent quarter. Now HTC has outlined its new plan to improve its situation.
HTC CFO Chialin Chang recently said that his company is planning to make “significant” job cuts across the board as part of an effort to reduce costs. HTC is also planning to discontinue some of its smartphone models to better focus on high-end products in markets like India, where HTC holds 20 percent of the $250-$400 smartphone market.
Chang went on to say that HTC’s cost reduction efforts will continue through the first quarter of 2016, but he didn’t go into details about HTC’s plans.
The high-end smartphone market in the US seems to be dominated by Apple and Samsung, leaving little room for the likes of HTC and other manufacturers to gain market share. That said, we’re seeing Apple place a lot of focus on China as a new market to increase its growth, and so it makes sense that HTC would also focus on an international market to help give its high-end phone sales a boost. Now we just have to wait and see if HTC’s plan works out for it.