After announcing the ability to stream apps that you don’t have installed, Google today introduced another unique way for consumers to trial Android apps.
Trial Run Ads are advertisements that let a user play a game that they don’t have installed for up to 60 seconds. The app is streamed to the user, and the goal is to actually let the user try the app for themselves with minimal effort on their part in the hopes that they’ll enjoy the game and then actually go install the app. According to Google, Trial Run Ads offer:
This Trial Run Ads feature is another interesting way for Google to stream apps. While some folks might be hesitate to download a game they’ve never tried, especially if they’re away from Wi-Fi, Trial Run Ads will let them test an app without having to hunt down an app in the Play Store, download it, then load it up. This could help increase an app’s install numbers by giving consumers a taste and making them want to download the full game to try it for longer than 60 seconds.
Google today also introduced Interactive Interstitial Ads, which are based on HTML5 and let an advertiser customize the ad however they’d like. This allows the ad to include a custom look using the advertiser’s brand and the specific offers or features that they want to highlight.