Apple today announced some news regarding its executive team, and there are a couple of big pieces to note.
Phil Schiller, Apple’s SVP of Worldwide Marketing, has been named head of the App Store on all of Apple’s platforms. The announcement of today’s news says that Schiller “will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad, Mac, Apple Watch, and Apple TV.” With this move, Schiller is now in charge of almost all developer-related bits at Apple.
Apple’s App Store has been the target of some criticism lately. Most of that criticism has been fired at the Mac App Store, which frustrates many developers because of its lack of things like trials and paid upgrades, two things that devs of pro-level apps would love to have. The iOS App Store has caught some flak as well, though. The iOS App Store has been the target of many of the same criticisms as the Mac App Store, especially with the recent launch of the iPad Pro, with many developers asking for features like free trials and paid upgrades. We’ll have to wait and see what comes of Schiller now being in charge of Apple’s App Stores, but today’s news could bring about the changes that developers have been clamoring for.
In addition to Schiller becoming head of the App Store, Apple has promoted Jeff Williams to Chief Operating Officer. Williams has been in charge of Apple’s supply chain since 2010, and lately he’s been overseeing development of the Apple Watch. Apple today also named Johny Srouji as SVP of Hardware Technologies and said that Tor Myhren would join Apple in Q1 2016 as VP of Marketing Communications.
So now that Phil Schiller is head of Apple’s App Stores, are there any specific changes that you’d like to be made to the app storefronts?