LG today introduced its K Series, a family of smartphones that offer “advanced camera technology and UX features of LG’s premium models.” The K Series is the successor to the L Series, and they’re meant to be mass market offerings that, while not as high-end as LG’s flagship phones, do borrow features to make affordable devices more premium.
The first two members of the K Series are the K10 and K7. The LG K10 has a 5.3-inch 1280x720 display, 2300mAh battery, and features from LG’s flagship phones, like Gesture Shot for taking a photo using a hand gesture. Many of the K10’s other features will vary by market and model. For example, the LTE model will have a quad-core or octa-core processor, 13-megapixel camera, 8-megapixel or 5-megapixel front camera, between 1GB and 2GB of RAM, and 8GB or 16GB of storage. Meanwhile, the 3G version will have a quad-core processor, 8-megapixel rear camera, and between 1GB and 2GB of RAM.
Meanwhile, the LG K7 has a 5-inch 854x480 display, quad-core processor, 8-megapixel or 5-megapixel rear camera, 5-megapixel front camera, 1GB or 1.5GB of RAM, and 8GB or 16GB of storage. Also included is a 2125mAh battery.
LG isn’t saying much about the K7 or K10’s launch timing or availability quite yet. The company is positioning them as affordable devices, though, saying things like “With design cues borrowed from nature, the K10 and K7 look far more expensive and exclusive than they really are.” The phones do appear to have a premium design, complete with a woven pattern on their back for an attractive look and added grip. The entry-level smartphone market is a fierce one, though, so LG will have to price the K10 and K7 competitively if they want their new K Series to succeed.