After just a year of being available in the Australian market, Samsung will be shutting down its Milk Music streaming service. The service is expected to shut down by the end of April.
Before it announced this decision, Samsung quietly cut off new subscriptions last week and also shut down auto-renewals for their pre-existing customers. The company then sent out emails to its customers informing them of their decision and that the service will no longer be offered by April 28. By then, subscribers of the streaming service will no longer have access to cached music or stream music from the app.
According to Samsung, this decision was made with a “heavy heart” as the service had a difficult time competing against the streaming market in Australia. Considering the service was only available on Samsung Galaxy devices, Milk definitely had trouble keeping up against the other 15-odd music streaming services available in the country. Their largest competition, Spotify, announced last year that they had over 20 million paying subscribers throughout the world. To note, this is the second music streaming service Samsung has launched in Australia since 2011-- Music Hub (2011-2014) and Milk (2015-2016).
Along with its announcement, Samsung will be giving its Milk Music subscribers a three-month subscription to Google Play Music for free.