Earlier this week, we learned that Verizon would be going after unlimited data customers with an “extraordinary” amount of usage, forcing them to change plans or have their line disconnected. At the time, it wasn’t clear exactly what “extraordinary” meant, but now that detail has been confirmed.
Verizon has revealed that it’ll be targeting unlimited data customers that “are using data amounts well in excess of our largest plan size,” which is 100GB. “While the Verizon Plan at 100GB is designed to be shared across multiple users,” Verizon explained to Ars Technica, “each line receiving notification to move to the new Verizon Plan is using well in excess of that on a single device.”
Verizon is notifying these heavy data usage customers, which VZW says is a “small group,” and telling them that they must move to a new Verizon Plan by August 31. Verizon didn’t say what would happen if those customers didn’t move to a Verizon Plan, but it’s been suggested that they’ll have their line disconnected.
It’s no surprise that Verizon is giving these heavy data usage customers an ultimatum. The 100GB Verizon Plan costs $450 per month, and while Verizon did recently increase the price of the grandfathered unlimited data plan, the customers that it’s targeting are using more than 100GB every month and paying $50. Verizon has made efforts to move grandfathered unlimited data customers onto tiered plans, and this ultimatum is another way to do that.