Google is holding its Playtime developer event in San Francisco today, and while the event is focused on devs, there is some news from the event that’s interesting to us non-devs, too.
One of the new features that’ll soon be available to Android app developers is new subscription promos. With this feature, developers will be able to offer an introductory price for their subscriptions. For example, their regular subscription may cost $5 per month, but they’ll be able to offer a new subscription for $1 per month for the first three months.
These new subscription promos could be good for both developers and users. For devs, it can help to boost subscription numbers because the discounted pricing could get consumers that are on the fence to sign up and then get them hooked on the service. And for users, a new subscription promo is a good way to try a new app or service for less than what it’d normally cost.
Google also plans to continue to expand its pre-registration feature. Earlier this year, select developers rolled out a pre-registration feature that would alert users when an app became available if that user pre-registered for it. This feature is still limited right now.
Another feature that’s expanding to more developers is Early Access. With Early Access, a developer can run a beta program for their app, interact with their testers, and gain feedback. Devs interested in Early Access can nomiate their app or game for the program.