As expected, TAG Heuer today introduced us to its newest Android Wear smartwatch.
The TAG Heuer Connected Modular 45 is a new Android Wear 2.0 smartwatch that lets you customize just about anything that you’d like. As its name implies, the Connected Modular 45 features a modular design that lets you swap between a connected watch and a mechanical watch to fit your mood.
The connected watch features a 1.39-inch round AMOLED display with a resolution of 400x400. It’s powered by an Intel Atom Z34XX processor and includes 512MB of RAM, 4GB of storage, and a 410mAh battery that TAG Heuer expects to last up to 25 hours of normal usage. Also included is an array of sensors, including a microphone, ambient light sensor, GPS, and NFC for Android Pay, as well as a case that’s water resistant to 50 meters.
TAG Heuer also touts that it will soon offer “a brand new world exclusive time management experience” with a companion app that’ll keep you up to date on your calls, calendars, and tasks and adapt to your schedule and what you’re doing when its reminding you about them. The TAG Heuer Connected Modular 45 will also offer Google Assistant.
Keeping with the whole “customization” theme of the Connected Modular 45, TAG Heuer will let you create your own watch face for the smartwatch. You can customize 3-Hand, GMT, and one, two, or three counter Chronograph, a day and date window, and more.
The connected module is available in a handful of different finishes, including colorful aluminum, ceramic, 18K rose gold, diamonds, or steel.
The customization options of the TAG Heuer Connected Modular 45 continue beyond the case. You can choose black PVD or titanium buckles as well as bracelets that come in ceramic, titanium, leather, and colorful rubber options. Finally, the lugs are available in diamond, titanium, rose gold, and ceramic styles.
The TAG Heuer Connected Modular 45 starts at $1,650 and will go up to nearly $7,000 depending on your combination of case finish and band.
TAG Heuer’s Connected Modular 45 looks like a nice upgrade over the original Connected. While that watch had a program that let you swap out the smartwatch for a mechanical one after two years and an additional $1,500, this new model lets you buy a mechanical module that you can swap in any time that you feel like going analog. The price isn’t going to be for everyone, but if you don’t mind spending $1,650 or more on a watch, then the TAG Heuer Connected Modular 45 could be a nice smartwatch option.