If you use Facebook Messenger, prepare to start seeing ads on your home screen.
Stan Chudnovsky, head of product for Facebook Messenger, has confirmed that home screen ads will begin being tested around the world. They were previously in beta testing in Thailand and Australia, and Chudnovsky estimates that most users will begin seeing these ads in their Messenger home screen by the end of 2017.
“We’ll start slow,” Chudnovsky explained. “When the average user can be sure to see them we truly don’t know because we’re just going to be very data-driven and user feedback-driven on making that decision.”
You can see an example of a Facebook Messenger home screen ad above. These ads are expected to target users and their interests, similar to the ads that are already shown on Facebook and Instagram.
Considering that we already see ads in Facebook and Instagram feeds, it’s no surprise to hear that Facebook wants to roll out home screen ads in Messenger, too. It’s an extremely popular chat client, and I’m sure that there are lots of businesses that’d be interested in appearing on the home screens of Messenger users.
Do you use Facebook Messenger?