Earlier today, Apple hosted an event that didn't have any hardware announcements attached to it. Well, unless you count a credit card -- which you might! There wasn't a new iPhone, or a new iPad. Not even a new Apple TV. No, today's event was all about services and offering new ways to offer up a variety of content for a monthly subscription.
Apple, like other companies out there, has realized that their hardware adventures have stabilized for the most part. As a result, services is the next go-to market to capitalize on. It's not like Apple is a stranger to services, either. Just look at how popular iCloud is (thanks to just being the default), and how quickly Apple Music has taken off.
So Apple is building upon that. Expanding in some ways and upgrading in others.
We saw Apple Pay get a new credit card from Apple and Goldman Sachs. And we saw the new Apple TV experience with the revamped app -- and the new original content with Apple TV+. There is Apple News+, the only new service the company announced today that's actually available today. Apple covered TV and film, news and magazines, credit cards, and even video games.
Apple Arcade is similar to Xbox Game Pass in its breadth and scope. There is an ever-evolving rotation of video games available at any given time, and all of that content is accessible for just a single monthly fee. Apple says Arcade will have more than 100 exclusive and new games to play, and I'm sure that library of content will expand over time. This is a good deal, both for developers who want people to play their games and get visibility, and for consumers who might not want to spend $5 here and $6 there for these games individually.
It's also a way to boost sales for some games. I can tell you right now that the reality of an ever-revolving library means that I know some games that I like will eventually be removed from that monthly subscription-locked library. So if I really like it and know I'm going to play it again I'm going to buy it. That possibility is even higher for mobile games, which typically cost quite a bit less than a full console game.
Plus, a lot of the games that Apple showcased during the event look genuinely exciting and fresh and exceedingly fun. I can't wait to jump into those games and explore those worlds. And the games work between iOS, macOS, and tvOS! That's awesome.
Today's announcements hit all of the buttons for me (except the Apple Card, which didn't really do anything for me), but it's Apple Arcade that really has me excited for Apple's new services initiative. Of course, Apple didn't announce just how much Apple Arcade is going to cost on a monthly basis, so that may be a deal breaker when it's all said and done. But fingers crossed that that's not the case this fall when it launches.
What say you? Do you think Apple Arcade is a good idea? Depending on price do you think you'll subscribe? Android users, do you want to see Google do something similar? Let me know!