Retaining customers is important. It’s one thing to get them to come over to your service or what have you, but it’s an entirely different thing to keep them around. Deals can always sweeten the initial switch, especially when it comes to wireless carriers, but offering a stable network, worthwhile pricing, and whatever else these days can make or break a customer’s loyalty.
Some customers are looking for different things, too. Which is probably why networks have branched off into offering a lot more than they used to.
Take AT&T and T-Mobile for example. The former of the two companies has started leveraging its corporate power and offering up discounts and, in some cases, even free access to additional content like TV networks and streaming music. Meanwhile, the latter of the two has been moving in its “Un-carrier” strategy for quite some time, offering things like Netflix at no additional cost and more.
Sprint and Verizon have their own offerings, but, at least in comparison to the big blue and magenta networks, their offerings aren’t quite stacked as high. Verizon, of course, can still rely on its network to swoon people over in its direction, even as the other networks have obviously caught up in big ways in that regard.
A friend of mine has been with AT&T for quite some time, and while he’ll admit that Verizon has bette service in the areas he most frequents, AT&T is “good enough” every day of the week. More than anything else he sticks with the big blue network because of the additional perks, especially with HBO and other services. And that definitely makes sense! As a subscriber to Verizon, who can’t even take advantage of the free Apple Music offering because of the grandfathered unlimited plan I’m on, I definitely wish there were more extras included with the pricey package I’m paying for on a monthly basis.
(Verizon does have its own rewards program, but this still pales in comparison to what the other networks are offering as far as perks are concerned.)
But, I’m happy enough with Verizon, especially considering the place I live has borderline bad coverage from the other major players. Would I switch if I could? I don’t know, honestly. It might not be worth the hassle — at least not at the moment. Maybe someday, though. Unless Verizon figures out how to be competitive in this regard at some point.
But, where do you stand? Are you happy with your wireless carrier? What changes would you make if you had the opportunity to do so? And how long have you been with your current carrier of choice? Let me know!