AT&T TV Now is getting a price increase next month.
AT&T TV Now is alerting subscribers that the price of the base "Plus" package will be increasing to $65 next month. The "Plus" package is currently priced at $50 per month for more than 45 channels plus HBO, meaning this is a $15 price hike.
AT&T confirmed the price increase to Variety. "We’re adjusting our pricing to reflect the cost to deliver content to our customers," an AT&T spokesperson said. "Customers can contact us at any time to review their plans or make account changes."
We've seen TV streaming services like this one hike prices in the past, often citing rising programming costs as the reason for the increased monthly rates. That includes AT&T TV Now, who hiked the costs of older packages earlier this year. Now it looks like rates are going up again, and so now AT&T TV Now customers have a couple weeks to decide if they'll stick around or move to another service. It'll also be interesting to see if other TV streaming services respond with price hikes of their own.