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Company Profile: Amp'd Mobile is a Mobile Virtual Network Operator (MVNO) launched in late 2005 to target the 18-35 year old market. The company, headquartered in Los Angeles, CA, is backed by MTV and Universal Music Group and features mobile entertainment through streaming video clips and downloadable music and games.

Network Benefits: Verizon-owned cellular network provides excellent nationwide coverage and service; Exclusive entertainment offerings downloadable via high-speed EvDO connections.

Special Plan Features: Monthly and pre-paid plans available with voice, messaging, push-to-talk, and Amp'd Live entertainment services as optional add-ons; Unlimited monthly voice and messaging plans available.

Unique Features: Extensive "Amp'd Live" entertainment offerings including mobile gaming community, streaming and downloadable audio/video; Text, picture, and video messaging available; Amp'd exclusive handsets feature advanced multimedia capabilities

Pros: Unique entertainment and messaging services designed to appeal to youth market; Verizon-owned network means reliable coverage and service; Amp'd 1000 plan represents value for heavy text messengers

Technology Used: Amp'd Mobile operates on Verizon's CDMA EvDO network.

Coverage: National

Customer Service: See Consumer Reviews