Commercials rarely have any impact on my buying habits - regardless of what marketing research indicates. But every once in a while, an ad campaign leaps from the medium and grabs my attention - making the drudgery of the standard mind-numbing advertising fodder even more apparent in contrast. And somehow, it makes the company financing the production cooler.
This is why I became interested in Boost Mobile. I was listening to Property Virgins (or some other show about buying and selling houses), and was distracted from my work by a coroner who looks like Chris Elliott. He picked up a breakfast burrito that he had dropped on the abdomen of his corpse-subject, and took a hefty bite. "What, you think that's wrong? I'll tell you what's wrong - cell phone companies charging you hidden fees."
Now *that's* an effective campaign, for me. It's also good to see an ad like the one below accomplished without CG. Check out Coroner and Bicycle - the two other unwronged spots.