Gotta love sneaky-looking high-fashion models conducting a covert operation around a shiny new piece of technology. This is Sony Ericsson’s new media campaign for its new Jalou cell phone by Dolce & Gabbana.
According to Domenico Dolce and Stefano Gabbana: “The campaign theme plays with the concept of jealousy and desire for a must have object. The protagonists are willing to do whatever is necessary to get it before everyone else. The link with the Dolce & Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce & Gabbana clothing, use the Jalou by Dolce & Gabbana phone and embrace our world in general.”
Wow. It’s a million miles from the infamous “iDon’t” ads or the ubiquitous “There’s an app for that” commercials, which center on everyday usability. Interesting how marketing geared toward hipsters and fashionistas differs from the ones focused on the mainstream, eh?