2015 is going to be a very interesting year for wearables, probably the biggest year of wearables to date and there are a couple of reasons for that. One and probably the biggest reason is Apple’s Apple Watch, which is going to be a huge thing (I know Android Wear fans just bear with me for a moment). The Apple Watch is going to be marketed like crazy to anyone who owns an iPhone and you should probably know that a lot of people still do own iPhones. It works with iPhone 5, 5s, 6, 6 Plus and a lot of people own those devices and when you have an Apple Watch and other clever marketing, people are going to buy it, order it, and just fall in love with the software and hardware.
I honestly think Apple will have no problem selling a lot of the sport watches and maybe even a few Apple Watches with the more expensive watch around $600 starting off. I mean yes, the 18K Gold is there and it’s up to $1700 and it’s a ridiculous amount of money but then again celebrities are going to buy it, people are going to wear it and notice it. Now the Apple Watch is going to bring a new level of connectedness to iPhone users and that’s also going to be a huge push to the marketing and people who want to buy an Apple Watch.
Now let’s switch our gears to Android Wear and all the Android ecosystem in smartwatches. Last year, we saw the conception of Android Wear and honestly it did fairly well with the first generation run. We’re talking about things like the Moto 360, LG G Watch, LG G Watch R, the Urbanite that was just announced at Mobile World Congress and we saw a lot of really clever stuff. We have things from Samsung, LG, and also Motorola. A lot of people loved those watches because they looked really nice, performed the way we expected it to and we really just had a great time using Android Wear. It’s a great notification system and a great way to stay on top of all your media coming into your phone and it was just very clever and fairly affordable. We’re talking about below $300 for your average Android Wear watch.
Now we’re taking a look at the second generation of Android Wear and we’re talking about updates to the software and hardware. As I mentioned, the LG G Watch Urbanite, we’re also talking about things from Huawei like the Huawei Watch, a new manufacturer making a new watch that looks absolutely stunning. We had a hands-on with that at Mobile World Congress and it honestly does look really stunning. Though we’re really expecting to see better hardware, screen technology and also really good designs. And we’re probably going to look at more OEMs getting into the race.
When Google announced Android Wear last year, we were looking at a lot and long list of OEMs and manufacturers who were going to join. And we’re definitely going to see more of these people making these types of watches and even more fashion brands getting involved with the Android Wear development.
Now switching gears to even more, we’re going to leave with the two main operating systems, the Apple Watch with iOS or Android Wear. We’re taking a look at proprietary software—we’re talking about things like the Pebble and Pebble Time and we’re also going to talk about fitness bands like the HTC Re Grip that was announced at Mobile World Congress along with the HTC One M9. We’re definitely going to see more fitness oriented products and things are going to be very proprietary to the product ecosystem that they come from like the HTC Re Grip will only work with the HTC One M9 and M8. But hopefully we’ll see more things like the Pebble across platforms.
All I know is that 2015 is going to be a very interesting year for wearables and this is only the beginning of 2015. We definitely have a long time to go and see where all of the hardware and software kind of mesh in later this year. So this is kind of the state of wearables in 2015—it’s really interesting and going to be very exciting and a lot of things are going to happen.