Nokia said to be paying up to $25 million to get AT&T staff to adopt Lumia 900

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: March 23, 2012

Nokia Lumia 900 AT&T

Not long after a report surfaced that corroborated the rumors of the Nokia Lumia 900's release, which is said to be going down April 8th online and April 9th in stores, a new rumor has emerged claiming to have the details on how Nokia plans to get AT&T employees jazzed up about the new handset. WPCentral has said that Nokia is dropping up to $25 million in order to get the Lumia 900 assigned as a "Company Use" phone. That means that the 900 is available for AT&T employees to use free of charge, so long as they turn in their previous CU phone, which could be an iPhone or Android device. Nokia reportedly expects more than 80 percent of AT&T employees to pick up a Lumia 900 as their new CU phone.

In other Lumia 900 news, AT&T has put up a "Coming Soon" page for the upcoming Windows Phone on its website. There's no launch date or pricing information to be found (shocker!), but it's another sign that the Lumia 900 is inching closer and closer to hitting store shelves.

While it seems unlikely that we'll get AT&T or Nokia to confirm this report of the Lumia 900 being added as a "Company Use" phone, the move definitely sounds like it could happen. Doing so will get AT&T employees acquainted with the Lumia 900 and could help them to recommend it to potential customers, which when combined with the handset's rumored $99.99 price tag, could make the 900 tough for buyers to resist. Additionally, WPCentral claims that AT&T may want to stop being thought of as "the iPhone carrier" by differentiating its lineup from the competition. Getting employees excited about the Lumia 900 and promoting the device could help them do just that. If the Lumia 900 is indeed coming on April 8th/9th, we should be hearing more about it from AT&T and Nokia soon, so keep it locked to PhoneDog for more.

Via WPCentral (1), (2), AT&T

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