For many years, most major mobile manufacturers have released new flagship smartphones every year, generally around the same time each year. LG is one of those companies, but that may no longer be the case for it.
When asked when LG will launch the G7 (or whatever it'll be called), LG Electronics Vice Chairman Cho Sung-jin said that his company won't launch new devices as a response to the competition. "We will unveil new smartphones when it is needed," Cho said. "But we will not launch it jut because other rivals do. We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series"
For the past few years, LG has released its G series flagship around the same time as Samsung's Galaxy S flagship and its V series flagship around the same time as Samsung's Galaxy Note flagship.
Asked why LG is changing its flagship smartphone launch strategy, Cho gave a couple of reasons. "We found it is important to retain a good platform for a long [time] and concerns rise over the supply of lithium materials."
This is an interesting strategy change for LG. When companies try to stick to a yearly release schedule, they could end up making compromises on a device in order to get it out by a certain time. By choosing to ditch the yearly schedule and not feel the need to respond to rivals, LG can give itself more time to work on its phones until it truly feels their ready, which could lead to a better product for consumers.
Do you think this is a smart move by LG?