Six years ago, HTC teamed up with Robert Downey Jr. to kick off its new "Change" campaign to help promote its brand and its One smartphones. Now Downey is back in mobile, but this time he's got a new partner.
OnePlus has partnered with Robert Downey Jr. to promote the OnePlus 7 Pro. Downey made the announcement on his Weibo page, and OnePlus has confirmed that it plans to use Downey to promote its products throughout Asia, but particularly in China and India.
In the first OnePlus/Robert Downey Jr. crossover, we can see the actor holding a OnePlus 7 Pro in a suit and sneakers combo. The car he's standing in front of is a McLaren, which is a company that OnePlus teamed up with for a special version of the OnePlus 6T.
Robert Downey Jr. is a major actor, best known for his role as Iron Man. He's especially relevant now, with the recent release of Avengers: Endgame that's made more than $2 billion in theatres. We don't know how much OnePlus is paying Robert Downey Jr., but given his success with Iron Man and the Avengers films, this partnership seems like a smart one for OnePlus.