Whether you’re someone who is currently on Verizon’s network, or you just watch the phone industry as a whole, then you know that the Big Red carrier is starting to get out of hand with their phone releases. That would seem like a strange thing to say, especially considering Verizon makes their money in part by releasing new phones, but if you’ve been watching, then you know what I’m talking about. Specifically, there’s no way anyone can argue that Motorola and Verizon don’t need to slow down. But, while that’s perfectly true, why isn’t Verizon asking themselves why anyone would still care about the DROID brand name?

It wasn’t all that long ago that I asked all of you if you thought the DROID brand was worth the extra money Verizon was asking you to throw down. I will admit that I was kind of shocked that many of you actually said yes, that it is worth it, and that you’d gladly pay it. But, while I may have asked that question not too long ago, there have been quite a few more additions to the party. We’ve seen the Motorola DROID Bionic launch, which was quickly followed by the DROID RAZR. Right before the launch of the Bionic we saw the launch of the DROID 3, and then before that we’ve got the DROID X2. But, we’ve already been over that.

I was really hoping that Motorola and Verizon would learn from their previous launch windows, but that’s definitely not the case. Sure, they aren’t the only manufacturer out there to launch a phone, and then launch the same phone later with a different color scheme, but it’s still a strange business practice. I’m referring to the white version of the DROID RAZR, of course. So, that means we get one more RAZR in December, okay, fine. But! Let’s not forget the launch of the DROID RAZRMAX (which is still rumored, of course, and probably won’t launch in December). Oh, and then there’s that DROID 4, which is rumored to launch in December.

Are you kidding me? Why would anyone care about the DROID name anymore? Why would anyone be excited about it? How can Verizon employees be excited about it? “Oh, yeah, the DROID 4 is the greatest DROID yet. But, we’ve got the DROID RAZRMAX coming soon, too, and you know what? That’ll be the greatest DROID yet, too.” It’s getting tiresome to keep seeing these DROID phones, especially when Motorola is literally eating up the ranks as quickly as they can. Do they think this is some kind of race? Motorola, if this is a race, and you’re competing with Samsung and HTC, let me be frank: you’ve won. Considering the higher-end HTC Rezound didn’t clinch a DROID title, I think that’s pretty obvious.

Verizon has completely washed the DROID name away. It isn’t important anymore. Not even a little bit. This is a brand name that, for all intents and purposes, changed the way people talked about Android. Seriously! You see and hear people reference Android by DROID all the time! Even if they’ve got an Android phone from Sprint, AT&T or T-Mobile (or any other carrier besides Verizon), you’ll hear folks call it a DROID. I know people don’t pay attention (or care?) all that much to branding, but that’s a big win for Verizon. People are using a brand name that you are using from Lucas Films to name every Android phone out there. And what do you do with it? Wash it away, and make it mean absolutely nothing.

The DROID name should have been Verizon’s ace-in-the-pocket. It should have been their card they pulled out when they needed another high-end, memorable phone. People remember (and still use!) the original Motorola DROID (the OG DROID). People still talk about the original Motorola DROID X. But ever since then, it’s just been a torrential downpour of new DROID devices, none of which are all that memorable, based on the competition that’s already launched, or will launch. The DROID RAZR was close, but now that the RAZRMAX is set to hit the scene with a true 720p HD display and a bigger battery, the only people who are going to care about the RAZR are the angry people who bought it.

Does Verizon even care? I’m seriously starting to wonder, ladies and gentlemen. I feel like they are seriously trying to scorn their customers, just to see how far they can take it. Poking the bear, if you will. But, will anything change? Who knows? Probably not. Verizon and Motorola seem pretty content in their ways. I guess we’ll just have to try and survive the deluge.

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109 Reactions to this post

"Does the DROID brand mean anything anymore?"

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Marrion Bell Ain't shit special about droid brand android is an android
Jamel Taylor The DROID brand is becoming the air jordan or cell phones,releasing shitty phones every week
Tray Sloan It means a lot actually, Cause instead of it just being another Android device its a DROID, everyone has an opinion but it wouldn't sound right if it was just the HTC incredible or the Motorola Bionic or the Samsung Charge they are so unique and have there own different way of powering on, they have individual eyes, they are Just DROIDS, but of course someone on AT&T hates them cause there the rival Consumer, IPhone users hate it cause there better, and other people just need to Stfu
BrandonEGlenn Too many DROID phones. Shoulda kept it to 2 or 3 models per year. Having the DROID BIONIC then RAZR: too much.
Art Rathbun Motorola sucks
Jared Prado Yes it does, It means garbage phones that a new model is leaked everyday hint hint droid bionic, razr, white droid razr
Lee Phillips Never meant anything. It always pissed me off because the non tech people never understood android and droid. Just because I had an android phone they automatically assume it's THE droid
Mike Burr @Mark Pauley...thanks for the link
Deniz Zoeteman @Kevin the problem here is that we are not talking about Android, but the Droid phones. Your only comment on why Droid phones don't matter anymore is that supposedly Android is unstable. (which it is not; and even in those small periods of crashes, I still think by myself: luckily I don't have a phone on which I can't do anything Apple doesn't want me to do...)
Zach Cline They all haven't been pretty good. Every one of them has been plagued with issues in some way.
Mark Lucas All the Droid devices have been pretty damn good in general so I say yes. That being said I wish they would focus on 1 or 2 a year and not every other month. This also goes for HTC as well.
Mark Pauley Probably only for Verizon customers. www.phoneaxiom.com
Neil Leisenheimer Droid still means something - locked bootloaders, slow updates (though that's not just them), overlays that bog down the os.
Eduardo Ordaz Motorola should at least give a chance to the phones the release early. Like droid 3 and then the bionic came out and now the Droid razr. Its like the droid 3 or the bionic dissapeared.
Casey Deeya never did!
David Brand @kevin scott...ever thought maybe u got a defective phone ? I guess not, but instead of realizing that and replacing it, you decided to restart it all the time and bitch about it on the internet....good luck with your outdated IOS which is still circa 2007.
David Tambascio I have an LG Revolution from Vzw.. wish I had gotten a Droid. Can't wait for D4!!!
Steve Moore Sound like another mobile device maker we all know of.. maybe Apple should be suing for that copyright infringement as well.
Steve Moore No, I don't like the way Verizon/Motorola releases a phone seemingly once a month. But when people scramble to be the first ones to own "the latest and greatest" they are just going to keep doing it. I am guilty of being that kind of consumer too, but I learned my lesson with them. They always seem to almost make the perfect device but leave something off on purpose just so they can turn around not even 6 mos later to offer the same device, just slimmer, or more battery life.
Kyle Vondra That's what I meant. I meant the manufacturers, not android. I was already starting to get lengthy, so I shortened it to "android" but I mean LG, HTC, etc
Bryan Platt Android doesn't have any phones out there Motorola Samsung HTC LG have android os in there devices why is it that everyone is referring to android as the problem its the manufacturers that make cheap devices Motorola being one of those manufacturers produced so many phones.
Ray Munoz Collins Hoylman you are absolutely right about that
Kyle Vondra Yes, sort of. Droid usually means that it will be ONE of the best-to-date, but not THE best. Like everyone else said, there are simply WAY to many droids, but I think that they simply mass produced the android name brand all together. Now if you hear "smartphone" most of the time you think "android" or "iphone". But the difference is that "android" has sooo many phones out there, that they start to make android cheaply made, while apple takes their time and makes the best they can and put it into one, which is why there are so few, but look at how powerful they are. I have the samsung transform and I wanna throw it across the room everyday, like I am on it now. Android will have people that don't wanna have another because they may get a cheap one and hate it, and then hate android alltogether and switch companies. The only android phones that should be out there is the original droid line (droid,droid2,droid3 and the upcoming droid4). And yes, I wrote a book on my opinion :p
Doug Fischer Absolutely
Collin Hoylman At least Apple has some common sense when it comes to marketing. I'm not here to argue between iOS and android, it's personal preference when it comes down to it, but the android phone market is ridiculous.
Casey Cunningham That's why I stick whith the few stock android phones. Ics baby. They are the most up to date phones out there. Can't wait for the samsung nexus.
Hubert John Abiera These droids are not the ones you are looking for.
Joe Cannon I'm sure it means a lot to George Lucas but not to anyone else.
Richard Ameen No it's just for those people who do no research and believe that a DROID is the best android no matter the specs just like iPhone
Bonnie Kettrick- DiCostanzo iPhone 4 S baby <3
Bryan Platt Felipe if only one company made android it would be like the iPhone an have a bunch sheep following them to tell me that if ios were used in other devices they wouldn't have the the same problem don't ya think. the iphone is made by apple as if someone has to tell you that. Samsung HTC LG, do I have to go on. They sell phones with the android os android dosent make make its on device.
Jeff Adams Rick sanders. Android sucks
Kevin Gray It means that the commercials were so successful that most people refer to any android device as a droid.
John Cruz you mad bro?
Felipe Silva "Droid" lost its quality because of so many phones they've made. One of the biggest reasons why the iPhone is so popular and has such a good quality to it is because theres only one model. Android shouldve done the same, dumbasses
Javier Campos Droid, Droid 2, Droid incredible, Droid eris, Droid 2 global, Droid x, Droid x2, Droid 3, Droid charge, Droid pro, Droid bionic, Droid razr, Droid incredible 2. Coming soon Droid 4. Now tell me, isn't this a bit much
Bryan Platt They never meant very much to me anyway they look cool an that's about it I'm not a big fan of Motorola the only good phones they produce always go to verizon an there still not all that not to mention that motorola never has been very developer friendly locking boot loaders an stuff to block rooting the phone maybe if Motorola had listened to the developer community an let them do there stuff they might still have some meaning. Look at Samsung an HTC they listened thats why there still so valid.
Brandon Dane These are not the droids your looking for ####
Kevin Scott @Ivan iOS Fanboy? Lol yo B I've had android for years, Giving these lame fucks a chance and I'm disappointed on every update! It's unstable and I'm tired of restarting my phone 8 times a day! Went back to iPhone and it feels like paradise. Why am I commenting on a droid post, I'm a fan of phonedog and they asked there fans a question so that's why I'm on here talking just like you kid! Now go stick that Droid up your ass and mind ya business lil kid.
Corey A. Mayo No. It's just another word for Verizon or an R2 unit owned by some dude named Anakin Skywalker.
Ashley Vaughan It's funny that half the commenters don't even realize the origin of "droid".
Ben Conover nope. VZW just uses it to get people to buy their phones
Zaben Hashish Droid razr is the shit
Andrew Sowards If its not an iPhone it's not worth the money
Devon Bain Too many phones. Too short a window. Too fast to abandon support. DROID as a brand is often confused with Android in particular when it comes to Verizon subscribers and the general populace as a whole.
Marcos Pineda Galaxy s2 for life
Neal Gilbert GSII all day.
Aaron Horner Not anymore! When they are releasing a new droid that overshadows the last one only after a month it kinda deludes the brand. I mean choices is good but for instance when you release the bionic, then the rzr a month later is kinda bullshit. Look at the timeline between the droid 2, droid 3 and now droid 4 Only after a month your phone is outdated. People are locking themselves into a 2 year contract and having buyers remorse a month later. It's getting kinda ridiculous. I really hope this gets better now that google has bought Motorola mobility.
Ashley Nicole Lurker I have a Droid razr,so it means everything to me. Droids are so much better than the iphones its rediculous.More options,better quality,etc. So yes,droid still means something to me.
Justin PercySnow Thomas Sense is ok, samsung garbage to me because they stole from all brands to create theirs, the hump Motorola, the square widgets apple, camera interface HTC
Alex Ochoa NOPE DOESN'T MEAN ANYTHING ANYMORE..THERE'S LIKE 100 Phones With The Droid Brand now
Jesus Q Velasquez Verizon droid 1 advanced the android market
Justin PercySnow Thomas It should only be Motorola named devices. And yes it matters just as sure as apple iphone does
Rick Sanders All I want to say is fuk iphone...you have to pay for music..fuk that..ill keep on pirating free music off my evo4g..long live android motherfukers
Larry Waters Only if you are a Star Wars fan.
Mark Fisher Jr. Aint nothing but the android name without the an.
Carlos Nava GSII !!
Christian Perez I don't know, but i'm sure that means less than it meant one or two years ago
Adrian Fernandez Ask Verizon, the Droid Razr is keeping the Galaxy Nexus from coming out.
Erman Guido It's like whatever.
Henry G Nerida Android OS... Such an unstable platform and when there's an upgrade something is always subsequently fcked up afterwards. Not too mention overpriced for as common as Android phones are. Like many have said already. New Android phone out just about every other.month. Fcking ridiculous. Bought my Android and only a month later its no longer the flagship. Lame.
Chris Northcutt No, too many version on "droid" that it is just like any other band (Droid, Droid X, Samsung Droid Charge, Droid Charge, Droid Razr, etc.)
Girlie Balingit It used to mean something...now it's kind of played out :(
Tyler Reagan Never did.
James Ortiz No it sucks ass
Robert Centennial It means a thick as phone that has about three hours of battery life on a expensive network.
David Zakrzewski If anyone recalls, Motorola would release a new version of other formerly hot phones, it seems on a MONTHLY basis: startac, razr, etc..
Gary Bowling Android has meaning but Android doesn't
Jaime Andrade The new era
Anthony Torres Ortiz Same ol shat every 4-5 months!!!!
Christian Chambers It means that it is on Verizon and will be replaced as flagship in less than a month
Ionut Ciopei It represents a part of anDROID so… no
Nick Kathrein Best Andriod Marking out. I think Driod started the big pull for Andriod OS phones and still continues to come out with cool commercials that sells product.
Lyly Mikael did it ever mean?
Jesus G. Nolasco It means more than shitty iphone
Jesus Q Velasquez Yes it specifies a high quality android phones from verizon
Ivan Pineiro @Kevin Why must iOS fanboys like you always comment on Android related posts saying that iPhones are better?
Corey Reeves I think so. Because not every Droid is made by Motorola. I have the charge which is "Droid" named and its made by Samsung.
Robert Salender Now, if LucasArts owned rights to an i(insert anything here)...
Rani Hinnawi Not really.
Krushi Vemula All a droid phone means is that it's coming to Verizon. No droid phone has anything that makes it special enough to be remembered right now.
Ivan Pineiro Not really. So many DROIDS have been released that they are like toilet paper, you use it once and then get another.
Kevin Scott Android sucks!!! iPhone 4S kills that whack shit!
Jeff Hammond Every time I heard someone say “one of those Droid phones“ makes me think, wow you're a redneck. Ha ha
Boss Roberts Only to Verizon.......
Crezel Cabading Yes, and it will always. It was their OG DROID that got had me hop onto Verizon. It was an interestin ride with the Original. My 2 Year Contract is almost up. Might consider the latest DROID, or go with the Samsung Nexus Galaxy
Bruce W. Thomas Jr. HTC rules!!!!
Josh Avondoglio Yes. It means comically stupid commercials.
Zach Cline Not hardly seeing as how theres a new droid out every two weeks.
James Miller Yea, shitty Motorola
Francisco J Sanchez Not anymore.
Mohamed Ahmed yes, it is a nick name for "Motorola"
James Gustavo Hidalgo How can it not..... how can it, not*
Sam Rick Not really.

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