You have probably heard by now that BBX is no more. It boils down to a lawsuit (as most things do), and now Research In Motion has to figure out a name. I should put that in the past tense, I imagine, since the clever minds up there have already chosen a name for their brand-spanking new mobile OS. You shouldn’t be surprised that there’s a number involved, I guess. The number itself seems perfectly random, though. And then there’s the Milan, the recently leaked device that hit the Internet today. It has me thinking that maybe, just maybe, the BlackBerry name has a (one last) fighting chance.

Truth be told, I’m not much of a fan anymore of devices that slide. I’ve never really been a fan of devices that are a portrait slider, because I think it’s a waste of effort and design. Hiding the physical keyboard in there is great, but only for a little while. Eventually some people out there may just leave the phone open or closed, and either use the physical keyboard all the time, or never. (I know people who have done this, so it may be weird . . . But they do it.) Of course, when it comes to a BlackBerry device the standard issue is to use that physical keyboard because it’s just so good, and I doubt that will change with the Milano or any other future device released by the folks in Waterloo.

So far we’ve only seen the BlackBerry London (it’s now rumored to be called the Surfboard, but, well, I’m sticking with London for now) and now the BlackBerry Milano. I’m sure that will change in due time, but for now this is all we have to go on. A full touchscreen device and a portrait slider. I will admit that I’m a little shocked one of the first devices we didn’t see is one of the “classic” BlackBerry form factors, but I imagine that RIM wants to show off what they’ve got for the aesthetics department. We know they can make a good looking candy bar phone with a full QWERTY keyboard, but not many people enjoyed the look of the original slider, the BlackBerry Torch, so it make sense that RIM would want to replace that design with something a bit more futuristic. And the Milano certainly fits the bill.

As I said above, I’m not much of a fan of a portrait slider, but when I saw the Milano, that dislike quickly turned into a saucer-eyed moment. I immediately wanted it. But then I remembered the specifications (while rumored) of the London, and I made myself take a step back and think about that decision. As it stands right now, we know that RIM is apparently not looking too far ahead, and they are planning on releasing these devices with specifications that we’re already seeing (and besting) right now. Though, it is said that BB10-powered phones will have displays with better pixel density than the iPhone 4’s Retina display, so that’s something.

But, is that enough? Is the Milano, with its unconfirmed specifications and nice design enough to warrant attention on BB10, and RIM in general, until these phones finally come around? And, more to the point, when they do finally come around, are people going to buy into them, even if the specifications aren’t where they need to be? I wish I had an answer to that, or even a guess. I honestly do think that the Milano looks great, and so does the London. They are both devices that I would love to show off to friends. But, when I show off a phone to a friend, specifications inexorably get brought up, and I don’t want to be disappointed by what RIM has created.

Should Research In Motion have named BB10 something else? Like, maybe, BlackBerry 8 or 9? Maybe, but RIM probably sees BBX/10 as a huge update for their smartphones, so picking a number close to their previous version wouldn’t cut it. Or, maybe they just thought BB 8 didn’t sound good. Either way, we know that BB10 is indeed coming, and now we have the hardware to associate it with. We can certainly keep our fingers crossed for RIM, now can’t we?

Yes we can.

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53 Reactions to this post

"Will BlackBerry ever make a comeback?"

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Thomas Boehnlein
Thomas Boehnlein If you haven't played with QNX and you don't know who The Astonishing Tribe is, you really need to STFU. Your opinion is borderline useless.
Thomas Boehnlein
Thomas Boehnlein They have a chance. But I think this is their last one.
Chad Allen
Chad Allen BlackBerry will continue to sell to the buissness users who are diehard RIM fans but other than that it just isnt going to happen they have incompatent leadership and cant compete against the Iphone or the Android platform!
Asher Enciso
Asher Enciso if they can make better hardware... yes
Shrinivas Mittal
Shrinivas Mittal rim-rip in motion-rape in motion.......
Luis Lopez
Luis Lopez Yeah, they'll adopt the Android platform soon enough!
Zi Wang
Zi Wang Don't care. RIM will die anyway.
Jason Harrison
Jason Harrison Needs more andriod.
Zach Cline
Zach Cline Get used to them.
Kirsten Danielle
Kirsten Danielle I hate all the touch screen phones out now. The new curve would satisfy me perfectly.
Shin Wolf
Shin Wolf the fact that BB losing their marketshare is a sign of a downfall for them.. They must do some actions. A major facelift, especially to the apps/games addict users... Smartphone is not about text, call, messaging, and internet anymore
Jason King
Jason King Nope ... Only hardcore BB users will enjoy this ... Its funny i see people with the 9900 only becasue its newer, faster and has bbm but they carry another device, most of the time is an iPhone
Martin Hernandez
Martin Hernandez @ Joshua Rodriguez Becker : apparently you care enough to write about it. Go swallow some protein!
Ernest Marvin Esteban
Ernest Marvin Esteban Nope.
Joshua Becker
Joshua Becker To the person/persons who claim to be first on a comment, one word for you: who the fuck cares? it is NOT a contest. Secondly, no, Blackberry will never make a come back to defeat the other's in the smart phone category, their products are tiresome, their operating system is boring, and their creativity has passed. Soon, I will say R.I.P. Blackberry.
David Espinoza
David Espinoza No
Robin Bullock
Robin Bullock Bailout? Is B.B. big to fail?
Sanad Batarseh
Sanad Batarseh Yeah, for the older business man who doesnt want to deal with touch screens or too much customization
Joel Moran
Joel Moran Blackberry achieved years ago what Android and iOs haven't acomplished yet,the BB PIN and email service its unique,i need a phone to stay connected all the time,though it's not as fancy as an S2 or 4S i love my 9780,word from an ex-BB hater.
Joel Moran
Joel Moran I just switched from iPhone 4 to a BB 9780,i never thought i could live without Apple,but i love RIM'S stability and true multitasking in a small and strong device,i figure out how to dowload videos takes decent photos,and for gaming i bought a PSP 3000,no complaints about Blackberry.
Ricardo Carrizales
Ricardo Carrizales I'm in the same spot as mr. Arteaga and I agree 100% with what he says!!
Jesse Ling
Jesse Ling BlackBerry needs to stick to what it does best;Secure Business Devices,and they need to do it better faster and cleaner than anyone else. Why do you think RIM hasnt made that many touchscreen powered devices? Its cuz their security is so damn horrid. Let the imbeciles and kiddies have their little touch toys,ill laugh at them while my BlackBerry stays secure and theirs sucks
Chau Lam
Chau Lam They definitely need a better app.store..if they had rolled out the android app store on there now or in the future it could..I'm still waiting for it..with the new software it won't let you install the android player on the playbook there now
Roy J Arteaga
Roy J Arteaga Androids are fancy and a lot of cool apps but lets face it, uts frustrating it crashes a lot.
Robert Centennial
Robert Centennial No rim is a horrible company with no dev support. Its about apps that they will never have
Roy J Arteaga
Roy J Arteaga Its different OS for different type of people... I have both, Android which I use for my personal life and Blackberry for work, I couldnt work without my BB...keeps me organize and makes everything easier, specially e-mail communication.
Kihun Shin
Kihun Shin Please do!!!!! I'm itching to be able to sell my RIM stocks!!!!
Tim Shull
Tim Shull Love my 9860!
Mi Dios Mi Vida
Mi Dios Mi Vida BB sUcKs HaLa NOkIa ....... COnNecTinG pEoPlE !!!!!
Matt SnowPaw Dalton
Matt SnowPaw Dalton The only thing I need to come back is WebOS... living on Android is rather hard... luckily my TouchPad keeps me company while we wait for WebOS to come back/die "In the coming weeks"
Shabbir Ahmed
Shabbir Ahmed Very difficult
Dylan Greene
Dylan Greene No, they suck
Doug El Conquistador
Doug El Conquistador NOPE...maybe there will be a App to turn your smart phone into one. lmao
Spliff Meister
Spliff Meister I had an apple for lunch today
Kenny Yusuf
Kenny Yusuf Its all about money, make ur phones and BlackBerry services cheaper and get many people on board, that's already a way forward
Jason Wyche
Jason Wyche The only way BB can survive is if its purchased by Google. BlackDroid??????
Armin Nayeri
Armin Nayeri Not a chance
Bonnie Kettrick- DiCostanzo
Bonnie Kettrick- DiCostanzo No Thanks!!!
Ishmael L Moreno
Ishmael L Moreno If they do then the world is really gonna end
Brandon Martinez
Brandon Martinez Or atleast the blackberry line
Brandon Martinez
Brandon Martinez I doubt it, they have gone so far down hill I see bankruptcy for RIM
Osama Qureshi
Osama Qureshi Thier App store is not working in my country.
Osama Qureshi
Osama Qureshi No never.
Carlos Armas
Carlos Armas they have nobody to blame but themselves
Stian Grøtåsen
Stian Grøtåsen Qnx seemed very promising so if they'll make some better hardware and they're actually able to make it work well on a small screen, I think it can.
Anthony Dunlap
Anthony Dunlap Naw, they done for!
Roland Thomas Garanzuay
Roland Thomas Garanzuay app store cant compete..thats the bottom line
Justin Alan Smith
Justin Alan Smith Blackberry and comeback shouldn't even exist in the same sentence.
Alberto Gutiérrez
Alberto Gutiérrez They have to go Android ASAP.
Corey Wells
Corey Wells NO! thank whoever!
Phillip Parrish
Phillip Parrish No
Shawheim Merchant
Shawheim Merchant I'm sorry but blackberry needs more than the same bullshit they keep putting out.
Amanda Mekoleske
Amanda Mekoleske First

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