Motorola CEO Sanjay Jha talks Android skins, plans to release fewer handsets in 2012Alex Wagner - Editorial Director of News and Content
As I'm sure many Android fans have noticed, Motorola's introduced its fair share of new handsets running Google's OS in the past few months, including the DROID Bionic, DROID RAZR (all three colors), and more recently the DROID 4 and DROID RAZR MAXX. Motorola Mobility CEO Sanjay Jha said today that things are going to slow down soon, though, as his company plans to release fewer handsets in 2012. Speaking at CES today, Jha explained the decision by saying that pushing out a lot of similar products "doesn't drive the market to a new place." He added that the reduction in devices is also intended to help better focus Motorola's marketing efforts.
Jha also touched a bit on the special skins that are found on many Android devices today. The exec explained that the carriers — he specifically named AT&T and Verizon — "don't want seven stock ICS devices on their shelves" and that most tweaks made to Android by Motorola are put in place to satisfy the demands of the operators." Lastly, Jha defended the custom skins by saying that he "has to make money" and that that can't be done making devices that aren't differentiated.
This isn't the first time that we've heard about a manufacturer being interested in releasing fewer new devices to market, as rumors began circulating late last year that HTC will put out fewer phones in 2012 in order to help it focus on getting more quality devices out into the world. Of course, we'll have to wait and see whether or not Motorola and HTC actually end up pumping out a lower number of products in the new year, but it'll certainly be interesting to see how the mobile world (and carrier shelves) will look toward the end of the year if the manufacturers do release fewer devices. What do you all think of Sanjay Jha's statements? Think we'll really see a decrease in the quantity of new handsets from Motorola in 2012?